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and Contradiction in Architecture

Robert Venturi with an introduction by Vincent Scully

The Museum of Modern Art Papers on Architecture

The Museum of Modern Art, New York in association with

the Graham Foundation for Advanced Studies in

the Fine Arts, Chicago Distributed by Harry N. Abrams, Inc., New York



Trustees of The Museum of Modern Art as of October I992 David Rockefeller, Chairman ofthe Board; Mrs. FrankY. Larkin, Donald B. Marron, Gifford Phillips, Vice Chairmen; Agnes Gund, Presiden; Ronald S. Lauder, Richard E. Salomon, Vice Presidents; John Parkinson 111, Vice President and Treasurer, Mrs. Henry Ives Cobb, Vire Chairman Emeritus Mrs. John D. Rockefeller jrd, President Emerim, Frederick M. Alger 111, Lily Auchincloss, Edward Larrabee Barnes, Celeste G. Bartos, Sid R. Bass, H.R.H. Prinz Franzvon Bayern,** Hilary P. Califano, Thomas S. Carroll,* Mrs. Gustavo Cisneros, Marshall S. Cogan, Robert R. Douglass, Gianluigi Gabetti, Lillian Gish,** Paul Gottlieb, Mrs. Melville Wakeman Hall, George Heard Hamilton,’ Barbara Jakobson, Philip Johnson, John L. Loeb,* Robert B. Menschel, Dorothy C. Miller,** J. Irwin Miller,* S. I. Newhouse, Jr., Philip S. Niarchos, James G. Niven, Richard E. Oldenburg, Michael S. Ovitz, Peter G. Peterson, John Rewald,** David Rockefeller, Jr., Rodman C. Rockefeller, Mrs. Wolfgang Schoenborn,* Mrs. Robert F. Shapiro, Mrs. Bertram Smith, Jerry I. Speyer, Mrs. Alfred R. Stern, Mrs. Donald B. Straus, E. Thomas Willianis, Jt, Richard S. Zeisler.

* Tmstee Emeritus **Honorary Tmstee Ex-Oficio T~ruees: David N . Dinkins, Mayor of the City ofNew firk, Elizabeth Holtzman, Comptrolhr of the City of New firk, Jeanne C. Thayer, President of The International Council

Copyright O The Museum of Modern Art, New York, 1966, 1977 All rights resewed Second edition 1977, reprinted 1979, 1981, 1983, 1985, 1988, 1990, 1992 Library of Congress Catalogue Card Number 77-77289 The Museum of Modern Art ISBN 0-87070-282-3 Abrams ISBN 0-8109-6023-0 Second edition designed by Steven Schoenfelder Printed by Princeton University Press, Lawrenceville, New Jersey Bound by Mueller Trade Bindery, Middletown, Connecticut The Museum of Modern Art I I West 53 Street New York, New York 10019 Printed in the United States of America Distributed in the United States and Canada by Harry N. Abrams, Inc., New York A Times Mirror Company




Acknowledgments 6

Foreword 8

Introduction 9

Preface 13

1. Nonstraightforward Architecture: A Gentle Manifesto 16

2. Complexity and Contradiction vs. Simplification or Picturesqueness 16

3. Ambiguity 20

4. Contradictory Levels: The Phenomenon of “Both-And” in Architecture 23

5. Contradictory Levels Continued: The Double-Functioning Element 34

6. Accommodation and the Limitations of Order: The Conventional Element 41

7. Contradiction Adapted 45

8. Contradiction Juxtaposed 56

9. The Inside and the Outside 70

10. Theobligation Toward the Difficult Whole 88

‘ 11. Works 106

Notes 132

Photograph Credits 133




This remarkable study is the first in a series of occa- sional papers concerned with the theoretical background of modern architecture. Unlike other Museum publications in architecture and design, the series will be independent of the Museum’s exhibition program. It will explore ideas too complex for presentation in exhibition form, and authors will represent no single professional group.

Mr. Venturi’s book is published by the Museum in collaboration with the Graham Foundation for Advanced , Studies in the Fine Arts. It is a particularly appropriate volume with which to inaugurate the series, as the author was originally enabled to work on the text through the aid of a Graham Foundation grant.

Like his buildings, Venturi’s book opposes what many would consider Establishment, or at least established, opinions. He speaks with uncommon candor, addressing himself to actual conditions: the ambiguous and some- times unattractive “facts” in which architects find them- selves enmeshed at each moment, and whose confusing nature Venturi would seek to make the basis of archi- tectural design. It is an alternative point of view vigorously championed by Vincent Scully of Yale University, whose introduction contrasts the frustrations of abstractly pre- conceived architectural order with Venturi’s delight in reality-especially in those recalcitrant aspects most archi- tects would seek to suppress or disguise. Venturi’s recom- mendations can be tested immediately: they need not wait on legislation or technology. Problems in the architecture he seeks to supplant are so far from being resolved that, whether or not we agree with his results, we are impelled to grant him an attentive hearing.

Arthur Drexler Director Department of Architectare and Design




This is not an easy book. It requires professional commitment and close visual attention, and is not for those architects who, lest they offend them, pluck out their eyes. Indeed, its argument unfolds like a curtain slowly lifting from the eyes. Piece by piece, in close focus after focus, the whole emerges. And that whole is new-hard to see, hard to write about, graceless and inarticulate as only the new can be.

It is a very American book, rigorously pluralistic and phenomenological in its method; one is reminded of Drei- ser, laboriously trodding out the way. Yet it is probably the most important writing on the making of architecture since Le Corbusier’s Vers une Architecture, of 1923. Indeed, at first sight, Venturi’s position seems exactly the opposite of Le Corbusier’s, its first and natural complement across time.* This is not to say that Venturi is Le Corbusier’s equal in persuasiveness or achievement–or will necessarily ever be. Few will attain to that level again. The experience of Le Corbusier’s buildings themselves has surely had not a little to do with forming Venturi’s ideas. Yet his views do in fact balance those of Le Corbusier as they were expressed in his early writings and as they have generally affected two architectural generations since that time. The older book demanded a noble purism in architecture, in single build- ings and in the city as a whole; the new book welcomes the contradictions and complexities of urban experience at all scales. It marks, in this way, a complete shift of emphasis and will annoy some of those who profess to follow Le Corbusier now, exactly as Le Corbusier infuriated many who belonged to the Beaux-Arts then. Hence the books do in fact complement each other; and in one fundamental way they are much the same. Both are by architects who have really learned something from the architecture of the

ere I do not forget Bmno Zevi’s Towards an Organic Archi- tecture, of 1950, which was consciously written as a reply to Le Corbusier. One cannot, however, regard it as a complement to the other or as an advance upon it, since it was hardly more than a reaction against it in favor of “organic” principles which had been formulated by architects other than Zevi and had indeed passed their peak of vitality long before. They had found their best embodiment in the work of Frank Lloyd Wright before 1914 and their clearest verbal statement in his writings of that period.

past. Few contemporary architects have been able to do this and have instead tended to take refuge in various systems of what can only be called historical propaganda. For Le Corbusier and Venturi, the experience was personal and direct. Each was thus able to free himself from the fixed patterns of thought and the fashions of his contemporaries, so carrying out Camus’ injunction to leave behind for a while “our age and its adolescent furies.”

Each learned most from very different things. Le Cor- busier’s great teacher was the Greek temple, with its iso- lated body white and free in the landscape, its luminous austerities clear in the sun. In his early polemics he would have his buildings and his cities just that way, and his mature architecture itself came more and more to embody the – Greek temple’s sculptural, actively heroic character. Venturi’s primary inspiration would seem to have come from the Greek temple’s historical and archetypal opposite, the urban fa~ades of Italy, with their endless adjustments to the counter-requirements of inside and outside and their inflection with all the business of everyday life: not prima- rily sculptural actors in vast landscapes but complex spatial containers and definers of streets and squares. Such “accom- modation” also becomes a general urban principle for Ven- turi. In this he again resembles Le Corbusier, in so far as they are both profoundly visual, plastic artists whose close focus upon individual buildings brings with it a new visual and symbolic attitude toward urbanism in general-not the schematic or two-dimensionally diagrammatic view toward which many planners tend, but a set of solid images, archi- tecture itself at its full scale.

Yet again, the images of Le Corbusier and Venturi are diametrically opposed in this regard. Le Corbusier, exercis- ing that side of his many-sided nature which professed Cartesian rigor, generalized in Vers une Architectwe much more easily than Venturi does here, and presented a clear, general scheme for the whole. Venturi is more fragmentary, moving step by step through more compromised relation- ships. His conclusions are general only by implication. Yet it seems to me that his proposals, in their recognition of complexity and their respect for what exists, create the most necessary antidote to that cataclysmic purism of con- temporary urban renewal which has presently brought so many cities to’ the brink of catastrophe, and in which Le Corbusier’s ideas have now found terrifying vulgarization. They are a hero’s dreams applied en masse-as if an



Achilles were to become the king. That is why, one sup- poses, Venturi is so consistently anti-heroic, compulsively qualifying his recommendations with an implied irony at every turn. Le Corbusier used irony too, but his was as sharp as a steel-toothed smile. Ventuti shrugs his shoulders ruefully and moves on. It is this generation’s answer to grandiose pretensions which have shown themselves in practice to be destructive or overblown.

Like all original architects, Venturi makes us see the past anew. He has made me, for example, who once focused upon the proto-Wrightian continuities of the Shingle Style, revalue their equally obvious opposite: the complicated accommodations of inside and outside with which those architects themselves were surely entranced. And he has even called attention once more to the principle of accom- modation in Le Corbusier’s earlv ~ lans . SO-all inventive , I architects bring their dead to life again as a matter of course. It is appropriate that Le Corbusier and Venturi should come together on the question of Michelangelo, in whose work heroic action and complex qualification found special union. Venturi fixes less than Le Corbusier upon the unified assertion of Michelangelo’s conception in st: peter’s but, like Le Corbusier, he sees and, as the fenestration of his Friends’ Housing for the Aged shows, can build in accord- ance with the other: the sad and mighty discordances of the apses, that music drear and grand of dying civilizations and the fate of mankind on a cooling star.

In that sense Venturi is,>or all his own ironic dis- claimers, one of the few American architects whose work seems to approach tragic stature in the tradition of Furness, Louis Sullivan, Wright, and Kahn. His being so suggests the power of successive generations, living in one place, to develop an intensity of meaning; so much of it is carried in Philadelphia: from Frank Furness to the young Sullivan, and on through Wilson Eyre and George Howe to Louis Kahn. Kahn is Venturi’s closest mentor. as he has been for almost all the best young American architects and educators of the past decade, such as Giurgola, Moore, Vreeland, and Millard. The dialogue so developed, in which Aldo Van Eyck of Holland has also played an outstanding role, has Surely contributed much to Venturi’s development. Kahn’s theory of “institutions” has been fundamental to all these architects, but Venturi himself avoids Kahn’s structural preoccupations in favor of a more flexibly function-directed method which is closer to that of Alvar Aalto. Unlike his

writing, Venturi’s design unfolds without strain. In it he is as facile as an architect of the Baroque and, in the same sense, as scenographic. (His project for the Roosevelt Me- morial, probably the best, surely the most original of the entries, shows how serene and grand that scenographic talent can be.) There is none of Kahn’s grim struggle in him, no profound agony of structural and functional oppo- sites seeking expression. He is entirely at home with the particular and so offers the necessary opposition to the technological homogenizers who crowd our future. There is surely no quarrel here with Le Corbusier, or even with Mies, despite the universal regularity of the latter’s forms. Many species of high quality can inhabit the same world. Such multiplicity is indeed the highest promise of the modern age to mankind, far more intrinsic to its nature than the superficial conformity or equally arbitrary packag- ing which its first stages suggest and which are so eagerly embraced by superficial designers.

The essential point is that Venturi’s philosophy and design are humanistic, in which character his book re- sembles Geoffrey Scott’s basic work, The Architectwe of H~manism, of 1914. Therefore, it values before all else the actions of human beings and the effect of physical forms upon their spirit. In this, Venturi is an Italian architect of the great tradition-whose contact with that tradition came from art history at Princeton and a fellowship at the Amer- ican Academy in Rome. But, as his Friends’ Housing shows equally well, he is one of the very few architects whose thought parallels that of the Pop painters-and probably the first architect to perceive the usefulness and meaning of their forms. He has clearly learned a good deal from them during the past few years, though the major argument of this book was laid out in the late fifties and predates his knowledge of their work. Yet his “Main Street is almost all right,” is just like their viewpoint, as is his instinct for changes of scale in small buildings and for the unsuspected life to be found in the common artifacts of mass culture when they are focused upon individually. The “Pop” in Le Corbusier’s “Purism,” as in that of the young Lkger, should not be forgotten here, and it takes on renewed historical significance as its lesson of exploded scale and sharpened focus is learned once more. Again one has the feeling that Le Corbusier, painter and theorist that he was, would have best understood Venturi’s alliance of visual method with intellectual intention.



It is significant in this regard that Venturi’s ideas have so far stirred bitterest resentment among the more aca- demic-minded of the Bauhaus generation-with its utter lack of irony, its spinsterish disdain for the popular culture but shaky grasp on any other, its incapacity to deal with monumental scale, its lip-service to technology, and its preoccupation with a rather prissily puristic aesthetic. Most of the Bauhaus design of the twenties, in buildings and furniture alike, can be distinguished by exactly those char- acteristics from Le Corbusier’s more generous and varied forms of the period. Two strains in modern architecture seem to separate here, with Le Corbusier and Venturi now seen as working the same larger, more humane, architects’ rather than “designers’ ” vein.

Venturi’s projected City Hall for North Canton, Ohio, shows how his architecture also has a connection with the late work of Sullivan and so with the deepest untapped force of American vernacular experience as a whole. This is surely Venturi’s largest achievement in American terms, that he opens our eyes again to the nature of things as they are in the United States-in the small town no less than in New York-and that out of our common, confused, mass- produced fabric he makes a solid architecture; he makes an art. In so doing he revives the popular traditions, and the particularized methodology, of the pre-Beaux Arts, pre-In- ternational Style, period. He thus completes that renewed connection with the whole of our past which Kahn’s ma- ture work had begun.

It is no wonder that few of the present crop of redevelopers can yet endure him. They, too, are much in the American grain, village boys with their noses pressed against the window of the candy store and with money to burn for the first time. So they are generally buying junk, fancy trash readymade by an army of architectural entre- preneurs, who portentously supply a spurious simplicity and the order of the tomb: the contemporary package, pas excellence. Venturi looks both too complicated and too much like everyday for such people, who, in their architec- tural forms as in their social programs, would much prefer to gloss over a few of reality’s more demanding faces. Hence, precisely because he recognizes and uses social phe- nomena as they exist, Venturi is the least “stylish of architects, going always straight to the heart of the matter, working quickly without either fancy pretenses or vaporish asides. Although he has learned from Mannerist architec-

ture, his own buildings are in no sense “mannered,” but surprisingly direct. After all, a television aerial at appropri- ate scale crowns his Friends’ Housing, exactly as it fills- here neither good nor bad but a fact-our old people’s lives. Whatever dignity may be in that, Venturi embodies, but he does not lie to us once concerning what the facts are. In the straightest sense, it is function that interests him, and the strong forms deriving from functional expression. Un- like too many architects of this generation, he is never genteel.

It is no wonder that Venturi’s buildings have not found ready acceptance; they have been both too new and, for all their “accommodation” of complexity, too truly simple and unassuming for this d u e n t decade. They have refused to make much out of nothing, to indulge in flashy gestures, or to pander to fashion. They have been the product of a deeply systematic analysis in programmatic and visual terms and have therefore required a serious reorientation in all our thinking. Hence the symbolic image which prepares our eyes to see them has not yet been formed. This book may help in that regard. I believe that the future will value it among the few basic texts of our t ime-one which, despite its anti-heroic lack of pretension and its shift of perspective from the Champs-ElysCes to Main Street, still picks up a fundamental dialogue begun in the twenties, and so connects us with the heroic generation of modern architecture once more.

Vincent Scully

Note to the Second Edition

There is no way to separate form from meaning; one cannot exist without the other. There can only be different critical assessments of the major ways through which form transmits meaning to the viewer: through empathy, said the nineteenth century, it embodies it; through the recognition of signs, say the linguists, it conveys it. Each side would agree that the relevant functioning agent in this process of the human brain is the memory: empathy and the identification of signs are both learned responses, the result of specific cul- tural experiences. The two modes of knowing and of deriv-



ing meaning from outside reality complement each other and are both at work in varying degrees in the shaping and the of all works of art.

In that sense, the making and the experience of archi- tecture, as of every art, are always critical-historical acts, in- volving what the architect and the viewer have learned to distinguish and to image through their own relationship with life and things. It therefore follows that the strength and value of our contact with art will depend upon the quality of our historical knowledge. And it is obvious that knowledge instead of learning is the word which has to be employed here.

Venturi’s two major books have been constructed along precisely these lines. They are both critical and historical. This one, the first, despite its significant introduction of sev- eral important modes of literary criticism into architectural writing, explores mainly the physical reaction to form and is thus basically empathetic in method. The second, Learning from Las Vegas (written with authors Denise Scott Brown and Steven Izenour), is primarily concerned with the func- tion of sign in human art and is therefore fundamentally linguistic in its approach. Between them the two volumes, always impeccably visual in their argument, shape an im- pressive working aesthetic for contemporary architects.

At this distance, I feel doubly honored to have been in- vited to write the original introduction, which now seems to me not so well written as the book itself (edited by Marian Scully), but embarrassingly correct in its conclu- sions. I am especially pleased to have had the wit to assert in it that Complexity and Contradiction was “the most impor- tant writing on the making of architecture since Le Corbus- ier’s Vers une Architecture, of 1923.” Time has shown that this outrageous statement was nothing more than the un- varnished truth, and the critics who found it most amusing

‘or infuriating at that moment now seem to spend a remark- able amount of energy quoting Venturi without acknowl- edgment, or chiding him for not going far enough, or show- ing that they themselves had really said it all long before. It doesn’t matter much. What counts is that this brilliant, liberating book was published when it was. It provided architects and critics alike with more realistic and effective weapons, so that the breadth and relevance which the archi- tectural dialogue has since achieved were largely initiated by it. Of primary interest are the newly eloquent buildings that have been inspired by its method, of which those by Venturi

and Rauch have not surprisingly remained the most intel- lectually focused, archetypal, and distinguished. Once again, as when it sponsored the exhibition from which Hitchcock and Johnson’s The international Style of 1932 derived, The Museum of Modern Art started something important when it backed this book.

V.S. April, 1977




This book is both an attempt at architectural criticism and an apologia-an explanation, indirectly, of my work. Because I am a practicing architect, my ideas on architec- ture are inevitably a by-product of the criticism which accompanies working, and which is, as T. S. Eliot has said, of “capital importance . . . in the work of creation itself. Probably, indeed, the larger part of the labour of sifting, combining, constructing, expunging, correcting, testing: this frightful toil is as much critical as creative. I maintain even that the criticism employed by a trained and skilled writer on his own work is the most vital, the highest kind of criticism . . .” I write, then, as an architect who em- ploys criticism rather than a critic who chooses architecture and this book represents a particular set of emphases, a way of seeing architecture, which I find valid.

In the same essay Eliot discusses analysis and compari- son as tools of literary criticism. These critical methods are valid for architecture too: architecture is open to analysis like any other aspect of experience, and is made more vivid by comparisons. Analysis includes the breaking up of archi- tecture into elements, a technique I frequently use even though it is the opposite of the integration which is the final goal of art. However paradoxical it appears, and de- spite the suspicions of many Modern architects, such disin- tegration is a process present in all creation, and it is essential to understanding. Self-consciousness is necessarily a part of creation and criticism. Architects today are too educated to be either primitive or totally spontaneous, and architecture is too complex to be approached with carefully maintained ignorance.

As an architect I try to be guided not by habit but by a conscious sense of the past-by precedent, thoughtfully considered. The historical comparisons chosen are part of a continuous tradition relevant to my concerns. When Eliot writes about tradition, his comments are equally relevant to architecture, notwithstanding the more obvious changes in architectural methods due to technological innovations. “In English writing,” Eliot says, “we seldom speak of tradi- tion. . . . Seldom, perhaps, does the word appear except in a phrase of censure. If otherwise, it is vaguely approbative, with the implication, as to a work approved, of some pleasing archeological reconstruction. . . . Yet if the only form of tradition, of handing down, consisted in following the ways of the immediate generation before us in a blind or timid adherence to its successes, ‘tradition’ should be

positively discouraged. . . . Tradition is a matter of much wider significance. It cannot be inherited, and if you want it you must obtain it by great labour. It involves, in the first place, the historical sense, which we may call nearly indis- pensable to anyone who would continue to be a poet beyond his twenty-fifth year; and the historical sense in- volves perception, not only of the pastness of the past, but of its presence; the historical sense compels a man to write not merely with his own generation in his bones, but with a feeling that the whole of the literature of Europe . . . has a simultaneous existence and composes a simultaneous or- der. This historical sense, which is a sense of the timeless as well as of the temporal and of the timeless and temporal together, is what makes a writer traditional, and it is at the same time what makes a writer most acutely conscious of his place in time, of his own contemporaneity. . . . No poet, no artist of any kind, has his complete meaning alone.” I agree with Eliot and reject the obsession of Modern architects who, to quote Aldo van Eyck, “have been harping continually on what is different in our time to such an extent that they have lost touch with what is not differ- ent, with what is essentially the same.” s

The examples chosen reflect my partiality for certain eras: Mannerist, Baroque, and Rococo especially. AS Henry-Russell Hitchcock says, “there always exists a real need to re-examine the work of the past. There is, presuma- bly, almost always a generic interest in architectural history among architects; but the aspects, or periods, of history that seem at any given time to merit the closest attention cer- tainly vary with changing sensibilities.” As an artist I frankly write about what I like in architecture: complexity and contradiction. From what we find we like-what we are easily attracted to-we can learn much of what we really are. Louis Kahn has referred to “what a thing wants to be,” but implicit in this statement is its opposite: what the architect wants the thing to be. In the tension and balance between these two lie many of the architect’s decisions.

The comparisons include some buildings which are nei- ther beautiful nor great, and they have been lifted abstractly from their historical context because I rely less on the idea of style than on the inherent characteristics of specific buildings. Writing as an architect rather than as a scholar, my historical view is that described by Hitchcock: “Once, of course, almost all investigation of the architecture of the past was in aid of its nominal reconstitution-an instru-



merit of revivalism. That is no longer true, and there is little reason to fear that it will, in our time, become so again. Both the architects and the historian-critics of the early twentieth century, when they were not merely seeking in the past fresh ammunition for current polemical warfare, taught us to see all architecture, as it were, abstractly, false though such a limited vision probably is to the complex sensibilities that produced most of the great architecture of the past. When we r e – e x a m i n ~ r discover-this or that aspect of earlier building production today, it is with no idea of repeating its forms, but rather in the expectation of feeding more amply new sensibilities that are wholly the product of the present. To the pure historian this may seem regrettable, as introducing highly subjective elements into what he believes ought to be objective studies. Yet the pure historian, more often than not, will eventually find himself moving in directions that have been already determined by more sensitive weathervanes.”

I make no special attempt to relate architecture to other things. I have not tried to “improve the …

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