Communication Strategy Worksheet

You can refer to Appendix A3 in Chapter 11 of your book. Decide on two communication strategies to compare and assess which one is better for your target population.


Question Communication Strategy
Does this communication strategy support your communication objectives?  
What are the key benefits of using this approach?  
What are the disadvantages of this approach?  
What are the barriers to using this approach?  
Does the strategy have support of the community, groups, partners, and stakeholders? What evidence do you have to support your answer?  
Do you have the resources to use this approach?  
What is the organizational capability in relation to strategy execution?  
Does the strategy address some of the key social and political factors and other issues within people’s living, working, and aging environments?  
Is the strategy inclusive of the preferences and needs of your defined population?  



Schiavo, R. (2014). Health communication: From theory to practice (2nd ed.). San Francisco, CA: Jossey-Bass.

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