Internal Factor Evaluation Matrix

Internal Factor Evaluation Matrix


Prepare a draft document for review by your professor that includes the following:

  • an analysis of current vision/mission and proposal for updated vision/mission,
  • external Factor Evaluation Matrix and Porter’s 5-Forces Analysis,
  • Internal Factor Evaluation Matrix,
  • SWOT Matrix,
  • CG Matrix, and
  • Strategic direction choice and rationalization: choose one (or two) of the strategic directions as defined in Chapter 5 that you feel will be best for your organization to pursue in the coming 3 years, and develop a rationalization for this choice. Ensure that the choice is driven by the matrices developed above.

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