Papers should be arguments, based on concise, useful, and accurate analysis and supported by data.

Each of these papers is an opportunity for students to demonstrate critical thinking skills in writing and application of strategic theories. Papers should be arguments, based on concise, useful, and accurate analysis and supported by data. The audience is any strategic manager interested in the firm or industry. The best papers are based on clear arguments and that provide insights that readers feel are useful even if they disagree with the overall argument.

General format of papers

Maximum length of 2 pages, double-spaced, 12-point font, 1” margins all around. Author’s full name and day and time of class at the top of every page, and multiple pages stapled.

First sentence should state overall conclusion of the entire paper: If you are arguing yes or no about an action, say it up front. If arguing for taking a specific action, say it up front. Don’t make the reader wait for your insight.

Paragraphs should all begin with an argument, then support it: Do not start with summary facts; start with the argument, then bring in the facts and thinking that supports it.

If a topic involves a strategic advantage you must consider what competitors will and can do: All strategic advantage is relative to competitors and their reactions, not absolute.

Explicitly use theories from class in your paper: Theories from class are both more powerful and accurate than the “common sense” myths that surround strategic management, but also are more authoritative in convincing your audience. Without using theoretical analysis, a paper will likely be (and certainly will appear to be) a set of shallow personal opinions.

What to avoid

·  DO NOT include additional research on the case, or related theories, and in the analysisDoing so will reduce the paper’s grade by at least one-half letter grade. Why? Because the hindsight bias and influence of authority of outside researchers are very powerful and unhelpful forces affecting how everyone analyzes events. People will fail to be as insightful when faced with “obvious” opinions that come from knowing the future or the recommendations of experts. Useful practice in analysis requires sticking with analysis of the case facts where the future is unknown and experts don’t have easy answers.

·  DO NOT summarize the case or theories: The audience has read the book and case.

·   Do not provide a “balanced view” and argue both sides of an issue: Ultimately strategy is about taking action and you can’t do both do and not do a particular action.

·  It is best practice to not turn in the first draft or fail to use spellcheck. Good writing is re-writing.

make sure to use this in your paper. and say when you’re using when you’re using use each of them


Does resource increase customer’s ‘willingness-to-

pay’ (e.g., customers accept to pay more, or return

more frequently)

Example: Resource – the Coca-Cola

Company brand name

Does resource/capability reduce costs significantly,

relative to rivals?


Capability: Wal-Mart supply chain’s

ability to deliver ’low prices’


Is the resource / capability possessed


by a

single or ‘few’ firms?

Are there strategic substitutes (e.g., resource or

capability equivalent)?


“Dollar General” brand value, in local small-

town markets.

Coca Cola and Pepsi Cola are ‘rare’ brand

values in US national soft drink industry

(the industry has hundreds of firms,


3-Inimitable: (i.e.,

costly to imitate,

in terms of $$ or time


Asset mass efficiencies: scale and other size-related advantages

Example: WalMart ‘volume purchasing’ advantage

Example: Mcdonald’s dollar-for-dollar advertising


Social complexity: capacity to stir social emotions and


Example: Facebook ‘social tightness’ and ‘network


Strategic-position tradeoff: resource is incompatible with the

rival’s strategy

Example: ‘cheap supplies’ lower costs, but damage

‘willingness to pay’


Is the resource or the capability surrounded by

other vitally-supporting resources and capabilities?

Organizationally-embedded resources or

capabilities are worth much more $$$ in company A

than in company B

Example: Instagram was bought for $1 billion. It is now

worth $49B. Did FB pay too much? What determines the

price of an acquisition?

Example: Customer experience for Starbucks consumers or

Nordstrom’s shoppers

Example: Disney acquires Pixar (2006 $7.4 BN) and Marvel

(2009 $4 BN)

Example: Lexus ownership experience for consumers

these 4 has to be using while writing the paper, and say when you used them. 2 full pages , not less page and half or more than 2 pages write the important thing and start with argument. read the grading scale attached and most important is the assignment instructions attached.

the case study is attached too.

only source is the case study no outside information (outside the case study . )

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