Please review the documents attached and ask me questions if not clear on the instructions. I have included a word document that has been done you just need to replace the answers. I have also included the rubrics with instructions. I have done the design part you just need to complete the writing assignment.

Nxxxxx Sxxxxxx

GRA 491

Prof. Sandra Lesh

January 28, 2018

 

Module 3

 

I. Print-Ready Portfolio Designs, Batch 1

 

a. Refined piece of graphic design work 1- David Bowies mag_swap

b. Refined piece of graphic design work 2- Pasta Amore Table tent

c. Refined piece of graphic design work 3- Cloudy Central Park

d. Refined piece of graphic design work 4- Music Event Poster

e. Refined piece of graphic design work 5- Headphones Packaging

 

II. Written Reflection: Please answer each of the following questions once per refined piece of graphic design work (i.e., you will answer each question five times in total):

 

a. Professionalism: Design, develop, adapt, and present professional-quality graphic and media works that articulate a clear, coherent message using appropriate and effective technical and aesthetic design principles

 

i. Does the design address the goals of the project, address communication problems, and balance aesthetic and functional needs?

 

a. Graphic design work 1- David Bowie’s mag_swap.

For this project, I had to use the same photograph and create two different mastheads that would target different audiences. The first cover is for the type of audience who is interested in the life of the person and the people who knew the personality throughout his career, covering not just the artist but the people who surrounded him. The colors are meant to bring a serious tone to the life of the artist.

The second magazine aims to a more selective audience, that sees and recognizes the individual mainly as a musician and reviews his impact in the world as such. The bright background color with the music notes on the page immediately connects the subject to the music industry. His pink shades and exaggerated red color on the lips, act as a reminder of his early days as Ziggy Stardust when he wore some of his most outrageous costumes on his way to stardom.

Other changes were made such as removing punctuation, revising the font choices and outlines to make sure they are legible, adding volume number for better balance.

 

b. Graphic design work 2-Pasta Amore table tent.

This project is one of three pieces branding items created for a local Italian restaurant that specializes in homemade cooking. The colors chosen are reminiscent of Italian cuisine. Red for red sauce, the wooden white wash wooden background as what a rustic Italian kitchen table might have looked like, familiar vegetables with images of prepared Italian dishes and the Italian peninsula adorned with the Italian flag.

The nation’s symbols are used to express pride in one’s nation or one’s heritage and they seemed appropriate since I’m promoting authentic Italian cuisine and need to increase the chances of being recognized as an authentic Italian restaurant.

Other revisions were made such as aligning the appetizer list and the dots leading to each of the individual appetizer prices.

 

c. Graphic design work 3-Cloudy Central Park

This photograph was part of a project for my Digital Photography class where I was to photograph different subjects using proper aperture and shutter speed combined with the best depth of field for maximum impact. This photograph focuses on the scenery that is composed of dark skies, a green-mysterious lake with many different boats gliding on the water’s surface with beautiful trees flanking both sides of the lake. It shows the much talked about New Yorker spirit and the strong will that keeps entire families on the lake even when facing the terrible weather.

 

 

d. Graphic design work4-Music Event poster.

This poster was revised after receiving comments from the Module2 assignment. The background colors were changed to a more appropriate color to match the type of event I had in mind. The dark navy with the lighter shapes in the background (the background is a stretched-out photo of a stage during a live performance) is a much better color for the type of fun, night-time event I’d imagined. The keyboard “ribbon” floating across the musician on the poster, provide more visual interest to call the viewer’s attention without overwhelming. The font color was changed to increase visibility almost as if they were the brightest stars against the dark sky in an outdoor concert. Some of the fonts were replaced with other complimentary fonts, to add variety and increase interest using hierarchy to guide the viewer’s attention.

Other changes were made such as in the bottom section’s background to create a separate section where important details can be seen clearly.

e. Refined piece of graphic design work 5- Headphones Packaging.

I made the color of the box white, to allow the firework design on the front of the box to stand out. The message is fun, good times and pure enjoyment.

Additional text, technical instructions were added to the packaging to present a complete image of what the product packaging might look like.

The viewer is able to see the image of the final design and will be able to make an assessment of the design and advise further comments based on what they see.

 

ii. How does the design apply design theory and technical principles, development, and adaptation of print and digital media to effectively communicate messages to target audiences?

a. Graphic design work 1- David Bowie’s mag_swap.

In this project, I direct the viewer’s attention from the highest point to the end by using color, different font sizes (scales), balancing the negative space between the image and the text, transparency of the image (Bio magazine) and texture as seen on the backgrounds being used.

 

b. Graphic design work 2-Pasta Amore table tent.

I used an image of wood to create the narrative of a meal prepared in an old fashion kitchen. The restaurant name and text are in different sizes to help direct the customer to continue reading. The attention is directed to the name of the restaurant and then continues to the photographs of the meals directly below. I used lines to show each item on the appetizer’s list and the front of the table tent, showing of different dishes. The colors are meant to create a connection with the best known traditional Italian dish spaghetti with red sauce.

 

 

c. Graphic design work 3– Cloudy Central Park

The line directs the viewer to the lake and every image after they come into focus. The colors are clear without taking away the image of a cloudy sky. The negative space is divided between sky and land, focusing on the lake. The trees help frame both sides of the lake and the bridge.

 

 

d. Graphic design work4-Music Event poster.

The design was meant to appear random for the top section (dark blue) It is meant to “break the rules” while still following hierarchy to direct the viewer to each section. The bright white color is meant to contrast against the dark background to create attention. I’ve also used texture on some of the text and visual interest with other images in the background design.

 

e. Graphic design work 5- Headphones Packaging.

The logo in red “Exc!tement” is the name of the product and the white background allows for the logo to stand out. The large window allows the viewer to see the headset inside and associates the word with the product. The design on the bottom section enhances the view of the product as a top of the line, “expensive but well worth the price” product. Colors are used to create attention to the product. The information with precise details about the product is placed on both sides of the main text, for balance and on the back of the package to avoid distractions from the product.

 

iii. How does the design target an audience through meaningful content, craftsmanship, and appropriate aesthetics?

 

iv. How does the design demonstrate consideration for detail, coherence, impact, practicality, and communication?

a. Graphic design work 1- David Bowie’s mag_swap.

The audience for these magazines is interested in the life of the artist. One of the magazine covers (Bio) is meant for a more general audience, not necessarily people who have been lifelong fans of the artist but still recognize the great achievements through the course of his career. The second magazine cover is intended for people who followed him through the course of his music career and although they are aware of his other accomplishments, they are true lifelong fans of his music.

 

b.Graphic design work 2-Pasta Amore table tent.

The audience is people who want to eat true Italian cuisine and will travel a short distance, at least to a restaurant for an authentic meal. The table tent offers appetizers before their waiter gets to their table

c. Graphic design work 3- Cloudy Central Park

The audience would be people interested in “life in the city” and the peculiar habits often attributed to people who live and work in the Big Apple.

 

d. Graphic design work4-Music Event poster.

This type of event is for an audience who enjoys music and want to experience the sounds and message that comes through.

e. Graphic design work 5- Headphones Packaging.

This packaging is for someone who is into flashy packaging, name brands and brand recognition to which he/she would attribute a high monetary value but at the same time, is not so interested in the price for the item.

 

 

b. Understanding and Communicating: Critically analyze and recommend strategies for addressing the impact of various physical, cognitive, cultural, and social factors that shape how graphics and media messages are interpreted

 

i. What kind of innovative conceptual problem-solving skills and strategies were used to generate ideas responding to diverse perceptions of media messages?

 

a. Graphic design work 1- David Bowie’s mag_swap.

The photographs used are easy to recognize and immediately associated with the artist and his career, especially his music.

 

b. Graphic design work 2-Pasta Amore table tent.

The audience is people who want to eat true Italian cuisine and will travel a short distance, at least to a restaurant for an authentic meal. The table tent offers appetizers before their waiter gets to their table

c. Graphic design work 3- Cloudy Central Park

The audience would be people interested in “life in the city” and the peculiar habits often attributed to people who live and work in the Big Apple.

 

d. Graphic design work4-Music Event poster.

This type of event is for an audience who enjoys music and want to experience the sounds and message that comes through.

e. Graphic design work 5- Headphones Packaging.

This packaging is for someone who is into flashy packaging, name brands and brand recognition to which he/she would attribute a high monetary value but at the same time, is not so interested in the price for the item.

 

 

 

 

ii. Does the design demonstrate the ability to apply intellect and creativity strategically to transform information into meaningful designs in consideration of physical, cognitive, cultural, and social impacts?

 

iii. How does the design demonstrate the ability to analyze, research, and explore a variety of information sources to adequately address how the target market might interpret a design message?

 

There are many ways to establish marketing research such as via data collection, research, observation, surveys, offering samples and asking for feedback from customers. I believe all my potential accounts, represented by these projects would first research their restaurant location, their food, the local demographic, etc.

 

 

 

c. Research: Evaluate, select, and effectively apply various tools and technology to the design, development, and dissemination of graphic and media works

 

 

i. Does the design demonstrate the ability to present and disseminate quality craftsmanship in preparing for print, digital imaging, and presentation of print and digital media using industry-standard media outlets, technology, and tools without compromising unique voice and style?

 

a. Graphic design work 1- David Bowie’s mag_swap.

InDesign, Photoshop, website for photograph,

b. Graphic design work 2-Pasta Amore table tent.

InDesign, Photoshop, website for photograph,

c. Graphic design work 3- Cloudy Central Park

Photoshop, DSL camera.

d. Graphic design work4-Music Event poster.

Illustrator, Photoshop, website for photograph, DSL camera.

e. Graphic design work 5- Headphones Packaging.

Photoshop, website for photograph

 

 

 

 

ii. What industry tools were used to produce and present this professionally crafted design for print and/or digital media?

 

a. Graphic design work 1- David Bowie’s mag_swap.

InDesign, Photoshop, website for photograph,

b. Graphic design work 2-Pasta Amore table tent.

InDesign, Photoshop, website for photograph,

c. Graphic design work 3- Cloudy Central Park

Photoshop, DSL camera.

d. Graphic design work4-Music Event poster.

Illustrator, Photoshop, website for photograph, DSL camera.

e. Graphic design work 5- Headphones Packaging.

Photoshop, website for photograph

 

 

 

d. Teamwork and Identity: Evaluate and respond to complex problems associated with the design, development, and delivery of graphic and visual media through critical and creative thinking and collaboration with an interdisciplinary team of specialists and stakeholders

 

i. Does the design use any form of strategy (strategies) related to communication and collaboration with peers, specialists, and stakeholders into the development of media design and delivery solutions?

a. Graphic design work 1- David Bowie’s mag_swap.

The design is basically using the artist and the recognition of his brand and the quality of his work for a successful product.

b. Graphic design work 2-Pasta Amore table tent.

The strategy is to create a sense of familiarity and home cooking with local patrons and using different branding elements to increase clientele

c. Graphic design work 3- Cloudy Central Park

The strategy is to have the viewer to become engaged by the beauty of the moment and want the product.

d. Graphic design work4-Music Event poster.

The strategy is to generate interest based on the expectation for a night with quality musicians and great music.

e. Graphic design work 5- Headphones Packaging.

The design strategy is to attract people who are interested in expensive, easy to recognize, products.

 

 

 

 

ii. Does the design aid in demonstrating the ability to present and promote oneself professionally in the graphic design industry to build, maintain, and engage constructively with a network of peers, clients, collaborators, and critics?

 

 

 

e. Ethics: Apply professional, ethical, and socially and culturally sensitive practices to the design and development of visual media elements

 

 

i. How does the design individually demonstrate the ability to apply a global, sociocultural perspective to the moral and ethical questions inherent in the graphic design industry as a professional?

In a global society such as the one we live in all of the pieces I’ve presented can be viewed for what they are without being intrusive or offensive.

 

ii. Does the design demonstrate the ability to balance a creative and artistic voice with the application of professional and ethical considerations, cultural and social needs, biases, and interpretations of messages?

 

Yes, I’ve presented my projects to different audiences and my projects have been able to meet these standards so that they do not offer any bias to any groups.

 

iii. Are there visual elements exhibiting an awareness and understanding of creative and ethical communications?

Yes, I believe that after all the work I’ve done, I have successfully accomplished five effective images that do the job as intended.

 

 

iv. Does the design demonstrate an inclusive and accommodating approach of diverse cultural backgrounds and incorporate best practices in developing culturally and socially responsible design for print and digital media?

 

Yes, I believe all my designs do.

 

 

 

 

f. Summation

i. Why did you select the items you did to include in the portfolio?

I chose these items because each project was very different from one another and I wanted to get a final opinion on my choices, even the projects I’d done for previous courses. This way, I could be sure I’d receive objective opinions for my pieces. As I’ve mentioned before, I am looking to start doing freelance work right after this semester and I want to what are my strong areas and what areas I need to work on.

 

ii. How did you respond to the feedback provided, by either consciously choosing to make a change or choosing not to?

I made sure I took each suggestion and understood the reasoning behind it. The final changes were implemented after a lot of thought and research.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sources:

 

Stribley, M. (2018). Design Elements and Principles – Tips and Inspiration By Canva. Retrieved January 26, 2018, from https://www.canva.com/learn/design-elements-principles/

Is this part of your assignment? Get trusted writers to serve you on on your task
Our experts will take care of your task no matter the deadline!
Use the following coupon
"SAVE15"

Order Now