Three Buying Situtions

Three Buying Situtions


1 What is the role of the buying center at Trek? Who is

likely to comprise the buying center in the decision

to select a new supplier at Trek?

2 What selection criteria does Trek utilize when it selects

a new supplier or evaluates an existing supplier?

3 How has Trek’s interest in the environmental impact

of its business influenced its organizational buying


4 Provide an example of each of the three buying situ

tions-straight rebuy, modified rebuy, and new bu

at Trek.

Is this part of your assignment? Get trusted writers to serve you on on your task
Our experts will take care of your task no matter the deadline!
Use the following coupon

Order Now